
CONTACT
Share your thoughts and ideas for potential joint business opportunities with us!
For any general inquiries, please fill in the following contact form:
Scenario A
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Your situation: You have an established product/ brand outside of Germany or Malaysia. You want to enter the German or Malaysian market.
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Your challenge: Market entry barriers such as language, culture, lack of local business partner and other aspects.
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Our solution: We become your brand ambassador, handle local paperwork and certification, import your product, establish an effective B2B and B2C distribution and drive sales.
How we do it -
From grassroots growth to soaring sales results
Scenario A
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Your situation: You have an established product/ brand outside of Germany or Malaysia. You want to enter the Malaysian market.
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Your challenge: Market entry barriers such as language, culture, lack of local business partner and other aspects.
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Our solution: We become your brand ambassador, handle local paperwork and certification, import your product, establish an effective B2B and B2C distribution and drive sales.
How we do it
Scenario B
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Your situation: You have an established product/ brand in Germany or Malaysia. You want to expand your business to Malaysia.
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Your challenge: E-commerce is not your core expertise, circumstances require to change the distributor and other challenges, similar to scenario A.
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Our solution: We will find a solution to distribute your product(s)/ brand locally online and offline. We will be your partner for your expansion strategy in Malaysia.
Scenario C
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Your situation: You have a new product idea or want to evaluate a market entry strategy.
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Your challenge: You're creative and a brilliant designer, but you're short of resources, commercial knowhow, production facilities, distribution network, etc.
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Our solution: Get us involved, together we'll build a business plan, define the scope of work and share our knowhow to get things rolling.

Specialized in consumer goods, online & traditional business in Malaysia and Germany
Your
B2B & B2C distribution partner
What we do
Becker & How -
driving your sales online and offline
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We are your B2B and B2C distribution partner for consumer goods - online and in traditional bricks and mortar business.
Whether you represent a brand, designer, manufacturer, general merchant, wholesaler or importer, we are here to help grow your business.
We focus our business activities on the Malaysian target market.

Let's make it even more tangible
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Let's assume you're an entrepreneur or small to mid-sized business and you find yourself or your organisation in a similar situation as explained in the examples above or you are interested in general to explore business opportunities with Becker & How.
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You reach out to us via the form on our website.
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We will figure out the most effective and efficient way to help find a solution and explore opportunities to work together, starting with an initial Skype conference, telephone conversation or face-to-face introduction.
From grassroots growth to soaring sales results

Salamat Datang! Talk to us in English, German, Mandarin or Bahasa Malaysia.

Why B&H
Every day, we experience the great, yet untapped growth potential for entrepreneurs, small and mid-sized business owners, that lies in bringing German and other overseas brands to Malaysia and vice versa. Asians love "Made in Germany". Germans love to explore latest trends in consumer products from Asia and to make a good bargain.
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We believe that many small and mid-sized businesses think along the same lines. They would love to enter the German or Malaysian markets. Or expand in their current market. But they face some tricky challenges.
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Corporations and global players have the financial strength and resources to enter a new market, launch a new sales channel or product line with relative ease. They can take a hit, if things don't work out.
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In smaller businesses, it can mean a "make-or-break" decision due to things like lacking the initial investment and human capital, missing knowhow in different business areas, the absence of a local business network and contacts or simply the foreign language and cultural barriers.
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Let´s work together
We believe that we can help you grow your business, especially in Germany and Malaysia and independent of the size or the maturity of your business. Having said that, we are not a business angel or investment firm.
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What we bring to the table is:
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Every day, practical multi-disciplinary business knowhow to drive sales online and offline.
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Build your brand along the marketing funnel.
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A deep understanding of the European and Southeast-Asian markets.
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Bridging language barriers and cultural differences.
Most importantly, every day we enjoy what we do in our role as your product/ brand ambassador. Open doors to other businesses, consumers and interact across cultures and languages. It gives us a sense of fulfilment.
We're looking forward to get to know you. Talk to us.
Plan to be first.

B2B DISTRIBUTION
You have the consumer or lifestyle product.
We have the local
connections.
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E-COMMERCE TRADING
You want to maximise
your reach.
We sell your product
online worldwide.
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CONSULTING SERVICES
You need help to launch your product or evaluate the market.
Benefit from our insider knowledge

Margaret How
Full of creative business ideas, Margaret is a sought-after sales expert and IT specialist in the corporate space.
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Bursting with energy, she is the passionate mastermind in front and behind the scenes - with a special eye for numbers at all times.
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Fluent in four languages, Margaret bridges the cultural gaps from east to west, and makes friends in no time.